I have come back to this project. It is very relevant – more relevant right now.
Over the past year, i have seen some of the competitors start to offer courses at significantly discounted prices – e.g. half or down to around AUD299 for a prac course. Their business model is about cost leadership aka ‘bums on seats’ regardless.
The digital marketing strategies that I see that i find engaging and attract my VAK are crisp, clean, simple yet bold websites and websites where i see that the coaches are taking action – being active in the market place. Not sitting there waiting to attract clients…The strategy is about work with us and your life will change immediately.
Values levels? seeing a lot of VL3/4, some 5, more VL6.
Messaging is not focused on negativity…some competitors are pushing negativity constantly. I think there are ways to message using Quantum Linguistics to push the message and be problem solving.
Yes, videos, podcasts, action, action, action….
SM is becoming more and more about lead magnets and evidently there is use of a VA.
I am getting more and more messages through LinkedIn – around 10 per day saying that they can solve any business issue and coach anyone.
Because there is a spike in digital presence, it’s how to get competitive advantage in the digital place and communicate value – relevant value.
At the moment TJC – Mark Halweni’s webinars are really adding value to the MTP and helping us to fine-tune the lead magnets.
Personally, i think that getting beyond the competition and being a leader.
Many businesses in Australia and elsewhere have been adversely impacted by the health crisis. And many businesses are thriving…. lots of opportunity in businesses that are thriving. Same with those adversely affected – it’s getting to the decision makers and talk about how the business can get back on track…