I sell NLP, Hypnosis, Time Line Therapy®, and NLP Coaching under my company name the Mind ReMapping Academy.
I market it as 4 in 1 retreat style training, and I market primarily to people of color.
My ideal students are professional women & men of color who are in the coaching, medical, therapy, and healing professions.
My messaging focuses toward using these tools to heal (and help others heal) emotional and generational trauma, as well as overcome internal obstacles that keep one from living at their highest state of excellence. My ideal students want to learn these tools to not only get to know and heal themselves, but also to be better partners, parents, bosses, employees, sons/daughters, and friends. Additionally, most of students are interested on a deeper level of helping others to transform their lives as well.
I’m typically marketing to the 30-45 age range whose income range is in the 30% of the population.
These are people who are fairly established in their careers/ businesses, and have the income to invest in the training.
They may or may not be parents (although most of them tend to be).
They may already be entrepreneurs or business owners, or they may be employed and wanting to incorporate this into their profession.
They also may be seeking a career transition and see this work as way to enhance that process.
They value personal growth they are no strangers to things like coaching, workshops, personal development programs.
They have already heard of NLP through friends, colleagues or family members and are curious as to how it could benefit them.
They see this work as a pathway to get to the next level in their life.
These are also fairly spiritual people. Their spiritual beliefs go beyond religious dogma (although they may practice within a specific religion). They are often seen as more open in their religious/spiritual practice and usually have some metaphysical component to their belief system.
They choose me because they can see themselves in me.