As I look at Unique Selling Proposition, I see two arenas to do this work. The first is in my individual trainings (community based), and the second is corporate.
Here is the USP for my individual trainings. I”m sure there is more work to do, so this is a first pass:
Individual Trainings
– I’m a physician therefore I can bring an additional credibility to my trainings and more deeply explain the science in this technology (and this makes me attractive to other healthcare professionals)
– I am a female trainer. This is a male dominated space, and female trainers bring a different energy to the training and coaching
– I am African American –I bring diversity to a space that historically has not had it.
o The fact is People of color want personal transformation too. And they want to see trainers that looks like them.
o As a black female, I can relate to many of the experiences, concerns, objections, and relevant applications that NLP can bring in our community. As well, the metaphors and examples that I bring will be much more relatable
– My trainings are small and intimate with a “retreat” feel to them. I want my students to feel like they are in community, and keeping the trainings small and intimate not only allows them to bond, but also allows me to give them more attention
– Smaller trainings also allow for more discussion of practical application in various areas of life, career, and business
– I offer 3 months of free support beyond the trainings in group coaching form. This allows them to go out into the world, practically apply and come back and ask questions, share wins and experiences in the community. It also builds the community.
I”m still working on the Corporate USP, but this is what I have so far. This is specifically for Corporate Diversity/Equity work focused on supporting Black and Brown Employee Networks.
– I’m a physician therefore there is instant credibility in this work. I can relay science of this technology and it’s practical application in the industry. (Similar to above)
– I have a Diversity, Equity, Inclusion certification, and have been providing corporate anti-racism trainings for the last 2 years. This combined with my expertise in Neurolinguistic Programming and my medical background gives me an especially unique listening and perspective in this space that has not yet been explored.
– The work I do is trauma informed, I am able to utilize the skills of NLP (in coaching and mediation) to help employees of color heal and resolve negative emotions resulting from racially traumatic or harmful experiences that lead to conflict and ultimately high turnover in the organization.
I welcome feedback.