Of course, as you get more and more experience you don’t have to go through this project consciously. You will still do it, but mostly automatically. It becomes part of your automatic thinking. I think this is what you mean Steph. But I am sure you still think of how Tad James Co. is different from other similar companies. Once the differentiation point is really well established in your mind, (and I am talking here to everybody, not only to Steph), then it becomes automatic. This is why it is so important to spend serious time to learn about what makes you unique, what are the advantages from customers from taking s training with you, and what is your differentiation point. Hint: look in the Marketing NLP manual. There is a section dedicated to the differentiation point – if you have not done it already. And even if you did, it is always room for refinement as you change and grow and develop yourself.
