Personally, I like those. But here is the deal: try them with people and notice the results. You get interest? Great! Keep it that way and run it agai and again. You don’t? Tweak it until you do. See in how many different ways you can say the same thing until the person in front of you lights up and begins asking more questions about what you do. This is the response you’re after. It’s a trial game depending on the VL and concerns of the people you talk to. Something may work really well with one person but not so well with others. So this is why it is a good idea to see in how many ways you can say the same thing, to communicate the same short message so you have a bunch of ways to express the elevator pitch. Remember – results are all that matters.
