One word. Specificity.
“I have not had a single fight with my brother since….”
“I slept well every night since….”
Etc.
Also in the description of the trainings you do, you need more hands-on experience in the description, that people can relate to.
Most people don’t think that their past has any influence on their present and future.
They also don’t have a practical reference point for “aligning thoughts and actions”. In other words they don’t know. So more direct life-concerning needs are better for the general population than concepts they cannot relate to.
That’s what I mean when I say “the needs and life concerns” in my discussion about establishing the VL of the people you market to.