Hi all, I’m looking forward to being a part of these projects and the challenge it will bring to ensure I improve. When I left TT in November my goal was to take action and deliver NLP Prac. Mission accomplished last week. It was soooooo much better than I envisaged. Now I want to do more. The Parts experience and TLT demo gave me even more certainty that I want to teach NLP, Time Line Therapy (r) and Hypnosis so that others can “fish for themselves”.
As I have developed my first draft of my broad business plan it has raised a BIG question for me. Can I market an NLP certification course around personal change? My market sounding from other NLP practitioners and trainers has been that you need to “get people in the room” and then they will experience the changes (that they may not realise they need) as opposed selling them into the room on that basis? At this stage I have taken the view that “yes” I can and hence the below but open to other’s thoughts on this? So the questions / assumptions to be tested
– Does getting an NLP certificate achieve the goals / mission I have set? Does it lend better to “breakthrough” type weekends? How can I ensure they allign.
– Am I confusing my coaching outcomes with my training outcomes? I want to teach people to fish for themselves rather than just feed them
– Would I be better marketing to more “traditional” markets who don’t realise they “need” NLP until they have experienced it at NLP Prac.
STRATEGIC PLAN
MY PAST
Preparing – Getting required qualifications and some practical experience (coaching)
Uncertainty – Hiding behind study and holding myself back
Knowledge vs Business – Focus on my skills and not on business
TODAY
Taken Action – Delivered first NLP Prac (whoop whoop)
Confidence – I have confidence and certainty in my NLP prac teaching skills
Business – Now I will focus on business and marketing
Long Game – Prepared to start small and grow. I have a Full Time job and I am patient.
Flexible – Ready to learn lessons and be adaptable
Building Practical Experience – I have the skills I need. Now is about building on that knowledge and developing the practical experience
Value & Quality – Focus on delivering quality and adding massive value.
MY PURPOSE
I want to take people on a journey to find greater happiness by developing a better understanding of themselves. This will enable them to live with congruence and be who they know deep down they are meant to be.
MY MISSION
We deliver NLP, Time Line Therapy ® and Hypnosis training and breakthrough coaching to enable people to make their desired changes and achieve their outcomes.
CORE BUSINESS VALUES
Infinite Potential, Passion for Being Yourself, Honest Communication, Results
BUSINESS VALUES STATEMENTS
We see the infinite potential in everyone
Being yourself is our passion
It all starts with honest communication
We care about your results
LONG TERM GOALS
– To develop a sustainable breakthrough coaching and live NLP, Time Line Therapy, Hypnosis and breakthrough training business generating net profit of AUD1m per annum)
– Complete Master Trainers Program by 2024
– Training trainers to work in the business so I can focus on growth
SHORT TERM GOALS
– Continue to educate myself both academically and practically in NLP, Time Line Therapy ® and Hypnosis.
1) Read 1 book a month on NLP / Coaching
2) Have six breakthrough coaching clients over the remainder of 2020
3) Assist Master Prac in Sydney May/June 2020
– Build a reputation as an expert in training and coaching of NLP, Time Line Therapy ® and Hypnosis.
– Run 3 more NLP pracs in 2020
– Develop, in detail, my three “avatars”
1) Adults with Mental Health challenges (anxiety / depression)
2) Tony Robbins Graduates
3) Parents /Teachers
– Develop two 1 Day “lead in” workshops for 2 of my avatars:
1) Mental Health Charities & 2) Parents / Teachers
– Deliver more NLP talks to Tony Robbins graduates.
– Develop an annual sales and marketing plans with clear KPI’s
– Run first Master Prac Q1 2021
– Become Senior Leader for Tony Robbins events
MY VALUES ELICITED
Financial Security – (I have a young family and a mortgage in Sydney and well paying corporate job. My training and coaching business will be alongside this for now)
Growth (Expert / learn / authority)
Autonomy / Flexibility (Choice / Freedom)
People (Rapport / Service)
Success (Money / Results / Value add)
Fun (Laugh)
Wealth (A richness in life, work, family, money, friends)
Competitive (Win and achieve)
Proud of self (Appreciate and love me)
Recognition from others (Signal succeeding)
Thanks all for taking the time to read and feedback.
JP
