[Linda Song]

How to not critisize myself and compare with others?

[Linda Song]

Business Values

1. Profitability $ (includes marketing <niche, website, social media, free events>, sales <5 steps, one to one, one to many, strategy>, advertising, Chinese market, videos & blogs, relationship building and emotional intelligence).
2. Results (deliver valuable services to shift people’s life forever, they keep coming back for more & refer others, $ at bank increasing monthly).
3. Networking (constantly seek business partners, potential sales people & students/clients).
4. Challenge (keep challenging myself to face fear and obstacles, build skills and emotional muscles)
5. Passion & Excitement (link all activities to my life’s highest value which is personal and spiritual advancement), constantly inspired.
6. Efficiency & Focus ( Manage time effectively, get the most important things out of way first daily, pay 100% attention to things & people at present).
7. Creativity & Uniqueness (add my personality and creative insight to my teaching & coaching, being a role model for my students, define my USP).
8. Influence (make a difference from an individual to the world, understand how to win friends and influence people).

Will be also in a process of periodically refining and monitoring.

[Linda Song]

Hi Mac, hope to see you soon!!!

[Linda Song]

This is so coo1, got to get onto this one!

[Linda Song]

My business is called Inner Wealth Academy, and currently it’s still a sole trader business with my own ABN, not a company yet, however, as an accountant and CPA, I think I know what I am doing and I am pretty confident on this one.

Here are the reasons (and hopefully also results):

1. The reason I am using Inner Wealth Academy is because I want to build it perhaps one day as a platform for a a group of spiritual teachers, trainers and coaches (mainly target Chinese community now, it might expand internationally as well – it’s just a vision), of course, this is just going be started by and with one person, which is me. The whole purpose of the academy is for people’s mind, body and spirit alignment, growth, and awaking, it’s almost a LIFE University. As a matter of fact, when I am ready to set it up as a company, it will be Life University Pty Ltd. I checked with ASIC and it’s available.

2. Apart from delivery NLP Parc Master Mark Hypnosis and TLT 8 certification, I also have other programs I am teaching, current, I also teach Demartini Method Quantum Collapses Process, which is a two days workshop. I also plan to use it to up sell my NLP certifications training. By the end of year, I also want to add Dao Te Jing (this is just a plan so far). So Inner Wealth Academy is not a NLP only training institute, it’s a Life University. And one day when I become a more matured teacher and trainer, I want to create a couple of my own signature programs – to align my life’s DNA to my Business DNA, again, it’s a vision.

3. The reason I haven’t made it a company is one that I still have a company which is my accounting business Ixpress Pty Ltd, it has some carry forward loss can be utilised. Secondly is because it’s still a business in the beginning of forming & maturing. As an accountant and a small business owner for 8 years, I usually advice my clients not to bother with a company unless they are starting making good profits, hiring people (and/or leasing an office space). As the purpose of a company is for personal asset protection and for tax saving, when these 2 purposes are not served, say you are just starting out with no profits or you have got an insurance to protect you, you can actually delay the time to register for a company. It’s mainly because of the cost, as lots of small business owners are considering about the cost especially before there is any money coming in. It costs 2000 to set up a company and another 2000 to do a company tax return, if it’s a sole trader business, the cost all together is only between 500 to 1000. Anyway, it’s just my 5 cents of opinion, and I am stingy:-).

Also I am perhaps also looking for some other people (at least 1 or 2) to invest some money to become a shareholder(s) to run the business together, this is a possibility. I wait for the business get a bit more mature, perhaps in the next couple of year, or after I am returning back from China to set up my company. It would be ideal if some people wanting to invest into a start up (you never know).

Of course, I agree with what Adriana said, the company offers the best protection. I am just in a different situation. But you can use certain tips if you find useful for you. And I am happy to set up companies for anyone in our forum at the price of $1500 plus GST. I am still a qualified accountant, although my passion is HUMAN LIFE.

[Linda Song]

My Business values for creating a successful training & coaching business

1. Profitability (includes marketing <website, social media>, sales <5 steps, one to one, one to many>, advertising), Chinese market, videos & blogs
2. Results (deliver valuable services to shift people’s life forever, they keep coming back for more & refer others, $ at bank increasing monthly).
3. Efficiency & Focus ( Manage time effectively, get the most important things out of way first daily, pay 100% attention to things & people at present).
4. Passion & Excitement (link all activities to my life’s highest value which is personal and spiritual advancement), constantly inspired.
5. Challenge (keep challenging myself to face fear and obstacles, build skills and emotional muscles)
6. Creativity & Uniqueness (add my personality and creative insight to my teaching & coaching, being a role model for my students, define my USP).
7. Networking (constantly seek business partners, potential sales people & students/clients).

Will be also in a process of periodically refining and monitoring.

[Linda Song]

And Adriana, thank you so much for your kind & detailed feedback and advices, you are spot on. I admire your sharpness & sense acuity:-).

I am exactly in the transition from sacrificial to expressive. Perhaps from VL2-3-4 & Fake 6 to a real VL5, I was for too long living on my property investments gain. Now, profits, nitty-gritty earth connected, physical action necessary for the sales/marketing/PR become the most important thing for me, especially after I set up business goal in project 1, thank you so much for putting on this project, I finally got to really take this seriously, and it means I am also taking my life as seriously as ever:-). And I am ready to bite the bucket and do it (nicely put).

Thank your for reminding me about the 5 steps, I am all for it now. I realise selling is the greatest skill we can have as a business owner, I was resisting it for quite a while, but now I am ready. I believe I will transit successfully by taking SMART actions, this will definitely benefit my personal and spiritual advancement. Now I realise why Tad says “Selling is Spiritual.”. I am truely grateful for your guidance.

And thanks Laurie in relation to the ranking of Result, I believe the better Result I get for people, the more I can up-sell to them, I am enhancing my compatibility and confidence through teaching & coaching, although still a bit nervous, but I am so passionate in getting results for people. I will read through the previous posts and redo my Values ranking.

[Linda Song]

Thank you Laura for these inside, it’s very helpful in my current situation.

I guess I will put a list of the benefits of my training and a list of people it will be for on my current website – I am working on it, hopefully will post onto project 4 tonight…

[Linda Song]

Thanks you Laurie and Bogdan, so far I haven’t had much expenses, I was offered a venue (class room) by my friend. I only spend a couple of hundred dollars on stationeries. Soon perhaps I will spend more on adverting and a more professional looking website…. Marketing & Sales start to come up to the top of the list.

I would love to hear other members about their expenses, maybe I am just stingy:-)

[Linda Song]

This project is a hard one for me, I guess perhaps this is the major reason that I found hard to gain students. I niche seems broad, and I need some guidance in this one.

My ideal students and clients are people who are into personal development work and would spend their money & time on personal growth and spiritual advancement (currently mainly focus on Chinese but also non Chinese now & then).

There are two groups of people:

1) Males and females, between the age of 35-50 (typical Level 4).

– People are not doing exactly what they love, who want to change from making a living to live a life of their passion
– people want to break free financially and emotionally
– people have inner child issues
– People want to empower themselves and create their own reality
– People with inner conflicts, so they can’t move
– People want to awake their inner genius
– people want mind body and spirit intergration

They earn $100K plus, or they are living on their investments.

2) Male and female, between the age of 20-30 (typically Level3, entrepreneurs or with wealthy parents) who are suffering depression due to low emotional intelligence.

I like working people who have a strong willingness to change. And an interest in mindset, spirituality and self-development is essential.

[Linda Song]

Time:

Since I finished my first training in March, I have been spending lots of time completing the translation of the material. I plan to have a full Chinese version for my students in July third training. I have also spend time reading relevant books and material in Hypnosis (I started develop a real interest in it) and also reading a couple of great NLP books in Chinese written by a famous HK teacher.

I am spending more time to complete this Forum projects, and also working on my website.

I deliver some WeChat group online talks now and then, and also prepare for a couple of offline free talks.

Money: (haven’t spend much so far)

So far I made $4500 from my first training, and around $1000 on one-on-one coaching & consulting up until the end of March.

I plan to have a professional website done, the web designer told me will cost $4000, please tell me if this is a reasonable investment. I am working on an old web-side that a friend made for me at the moment.

I only advertise on WeChat at the moment, which hasn’t cost me me perhaps $200 all together. I did do a facebook ad for a free talk, cost $40, but no results. I did also advertise the free talk on Meetup and Eventbrite, which was free of charge, recommend that.

I suppose I haven’t paid enough attention on marketing and sales, in order to achieve my goal that I set in Project 1, this should be my major focus in the next a few months.

Energy: In general I have good energy, as I am doing what a love. Hope more $ come in to boost my energy for deeper and further, LOL…

[Linda Song]

Since I am offering my workshops in Chinese (for the Chinese community in Sydney), I am following Paul & Rebecca’s model, which is offering 4 Certifications (NLP, TT, Hypnosis, Coaching) in both Prac and Master Prac level for general public, mainly for personal development purposes. I have just delivered one training, and having some difficulty to get more students for my second training (I wondered if I haven’t niched enough).

The reason I am doing this way is also because I have set my eyes in China market. I was back and forth to China in the last 3 years, and noticed a big demands in terms of healing and personal empowerment. So many people were drew to a fantasy and soon they are realising no Guru can save them but to empower themselves and master their own mind and life. I am thinking of working in China for a couple of years in 2020 & 2021.

If without thinking China Market, I purely focus on the Australian Market, I perhaps will create programs just for business & leadership (as personally I had run an accounting business for 8 years with clients who are mainly small business owners). However, my passion seems more in Psychology & Spirituality, if I am in China, I will look for platforms to promote me, but in Australia, I will need to do all the selling and market by myself (which I am doing right now, it’s a good practice).

[Linda Song]

Short version

To awaken the humanity: We have the Power & Resources to create our own Reality!

[Linda Song]

Caroline’s one was so good, I almost just want to borrow or model!

Here is my big picture (as big as I can think of):

To transform the Planet (or upgrade the human race) by waking up people’s inner genius and magnificence, so they are connected to their body mind & spirit in the way that all aligned and all in ONE. To help people to tap into their infinite source and inspire people to embrace their love, power and wisdom. By going beyond duality, they realise they are the creator of their own reality.

[Linda Song]

Thank you Laura, I am all ready for it, can’t wait!!!

[Author]

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