Good Cristina, this is a great big picture. As you will see already in the next project, all this work will become the starting point and of extreme relevance. From here we will chunk down into specificity. You cannot find the niche you’re looking for without first knowing the big picture of why you’re doing what you’re doing. The niche is directly related to this. Then we’ll have a project about you’re preferred customer, and this project follows the same pattern. Then we get into how to devise your marketing plan ….but again, if you don’t have the big picture, you cannot do any of that. Then we get into how to do networking once you know your niche and your preferred customer, and so on. So put this aside, and as we proceed notice how the next projects refer to it. It will come automatically as the instructions in the next projects will refer to it.
