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April 21, 2018 at 3:43 pm
#2842

Participant
Here is how to think about this: features Vs benefits. Your elevator pitch example Adriana talked about is mostly features without the addon Adriana suggested. It has to be benefits. In other words, what’s in it for me the potential customer. The fact that you use the latest mind strategies is good only that it is mostly a feature. Focus on benefits and you’ll get a better response.
In the other examples you give, you have more benefits which is very good. Try them out. There is no better way of knowing whether they work or not than trying them live with people.