Brad’s Notes from the Webinar to help you!!!
3 Insights on How to Use Intro Seminars to Increase Your NLP Practitioner & Master Practitioner Numbers
History & Intro
I have been running intro trainings since 2006,
Average conversion rate of hypnosis weekend over 40% with over 1000 student certifications data pool.
Story on my intro training.
Who would like to know short cut your success?
Who would like to know the best price for a weekend?
What are my 3 insights?
Insight 1 – Have an intro name that is specific that answers a need. If it’s a certification intro like hypnosis include certification in the name.
Insight 2 – Your price point. Have you price point be enough to have investment to turn up, yet not be a barrier. 1 day could be $47 – $97. A 2 day could be $197 – $397. 3 day has the best conversion.
Insight 3 – Have your intro deliver value, however, leave them wanting more.
If running a 2 or 3 day it will work best with an easy early win “I can do this” to a “I do not know everything” to “I know I can do this, I want to know more”.
How can you do that?
Remember you have to:
• Deliver value on your title of the intro
• Create a level of incompletion
• Remove the fear and confusions
• Create urgency
Easy Intro Ideas- Plug and play!
• SCYF “Like” weekend – get specific with the name and work in a context. Great for getting both students and breakthrough session.
• 1 Day Self-hypnosis group hypnosis induction, leading to self-hypnosis
• 1-hour NLP coaching session online – Short intro to values with keys to achievable outcome upsell to learn about their values level (thinking).
Questions?