Hi Trainers
I am posting here the “Video Sales Letter” steps Mark walked us through today in Webinar 3. See below.
I found the webinar very useful and very practical!
Let’s get out videos into the Forum and support each other with feedback.
See you in the Forum!
Gina 🙂
Week 3 | Video Sales Letter
1. Attention-getting open (big promise, proof, story, pose a question, pattern-interrupt, congratulations and bridge)
2. Identify the problem (fully establish the problem, introduce hero/customer)”
3. Aggravate the problem (facts, examples, demonstration, story, etc.)”
4. Present the solution (introduce your product)”
5. Establish authority (who are you and why should anyone listen to you?)”
6. Explain how it works (provide the details, show the features and benefits, innoculate against known objections)”
7. Make the offer (cta #1:gain) (restate the benefits, sweeten the deal with a bonus, tell them what to do next)”
8. Give a guarantee (eliminate any risk, tell them why they can’t lose)”
9. Make the offer (cta #2: logic) (restate the benefits, remind them they can’t lose, tell them what to do next)”
10. Give a warning (inject scarcity, deadline, remind them of the cost of not taking action, etc.)”
11. Make the offer (cta #3: fear) (last chance, fomo, final reminder, etc.)”
12. Social proof [optional] (close with customer stories/testimonials, intersperse throughout video, include on page)”