Hello Cristina,
I approached the Managing Director of the group of entities, as I had a solid understanding of a leadership issue within the business resulting in high staff turnover. From there I put a proposal together addressing key benefits of business coaching, that highlighted huge cost savings to the group of entities, the one thing that I did do was broke the executive training into various levels of training which has worked really well. I then put together a program called change the way you think which is designed for one on one coaching, this has been really successful and has provided a space for people to really open up around their fears of what holds the back.
As Adriana mentioned you certainly do get people coming to you and referrals as well for personal development. I have since had many people come to me outside of the trainings for personal development coaching. This was an area for me to gain a balance at the start, I have since found that going with the flow of what I am presented with I am getting really good results, using all the tools I learnt and in particular Time Line Therapy.
Hope this helps
Regards Lynn