As we will see the Big Question is incredibly relevant in what your niche is concerned. Do not take this project lightly. Do it thoroughly. I know many of you are impatient. How do i find the niche, how to i do my marketing? you ask. Finding your niche and doing your marketing require some specific thinking. We are teaching you here how to get here and all the steps we take ARE PART OF THIS! So stay with the program, and understand that all the steps we take are part of what you are searching for. Everything we do now is part of your marketing and sales, and networking and finding your niche.
Here is a little tidbit from the “Finding Your Niche” file I will post for you when we get to that project. This project will be full of specific steps you will take, action calls, and so on. But patience, we’ll get there soon!
“A business enterprise has two basic functions: marketing and innovation. If we want to know what a business is, we have to start with its purpose. [That’s why I asked you to chunk up to the bigger picture of the bigger picture as in Project 1b. If you did that correctly now you already have that piece of the puzzle. If you did not complete Project 1b go back and do it now.]
And the purpose must lie outside the business itself. In fact, it must lie in society, since a business enterprise is an organ of society. [This has to do with YOUR impact in the world around you and I gave you as a challenge, your impact on the whole evolution of the planet, if this is your calling. If not, then find what it is, something big, bigger than you and something you may not ever complete in this lifetime but worth waking up every morning, something that is your calling, that you know life is worth living for.]
There is only one valid definition of business purpose: to create a customer. The customer is a foundation of a business and keeps it in existence. The customer alone gives employment. And it is to supply the customer that society entrusts wealth-producing resources to the business enterprise.
Because it is the purpose to create a customer, any business enterprise has two – and only two – basic functions: marketing and innovation. These are the entrepreneurial functions. Marketing is the distinguishing, the unique function of the business.”
The quote comes from one of the originators of business consulting, Dr. Peter Drucker