Marketing is a big word. It includes the niche, networking, advertising, etc. All of which are made of several different parts themselves. So it’s not just ….marketing…and then comes the selling part, which is also made out of several components, which are also made of several other components …..remember what I said in TT: you need to learn how to market yourself. If you can’t no one else will be able to. Once you understand how to market and sell yourself then you can train some other person. Like in sales. You can hire a great sales person to sell you, but if they don’t know how to sell YOU, no matter how good they are in selling shoes, or radio advertising or …anything else, they won’t be able to sell you because NLP is an high priced intangible. Usually the marketing people will try to place you in a “groove” of generalized marketing principles which most of the time don’t work for our field. Most marketing people, no matter how good they might be, do not understand our field well enough, and do not take the time to do so. And then you spend money and not get the results you want. So, if you really want a good successful business, there is no way around it, you need to understand the basics yourself. You don’t need to become an expert in marketing, but to understand it well enough so you can know when something will work or not.
