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Miha, download the trasncript and do ALL the homework in the file.
As about the qualities of YOUR preferred client, these are yours to decide. Steph can only offer you some example. But YOU need to do the thinking about what you want. So download the transcript, and in there is the information about what to do. I said it also in the video. If you’re not sure how to start, start with what you don’t want, and then this will lead you to what you want. But the point is to do it thoroughly. What Steph’s idea of a preferred customer or my preferred customer, or anybody else’s preferred customer are ours and theirs alone. You need to find out for yourself. If you don’t know what those qualities are for your preferred customer…well, that’s the point of the exercise isn’t it? You already mentioned two qualities: fully invested and do the change work. It is a good beginning. Now add to those, other qualities that you want.