Answer: by better defining your goals and your preferred customer.
As to the second paragraph, you may be one of the very few people who are not afraid of cold calls, and contacting prospects. In project 4 we have discussed (Steph and Shay have written very good and insightful posts) the necessity of defining your preferred clients characteristics with precision and with specificity. The clearer YOU are who you want to work with and who you don’t want to work with the easier the cold calling process becomes. The sifting through becomes just a process and you will notice less consumption of your time and energy. Please remember that you have only these two commodities: time and energy. Your projections are much cleaner if in your mind your definition of your preferred customer is made with well established boundaries. I hope this makes sense.
