Marc, remember that you cannot be everything for everybody. So, as you have already spotted correctly, the more you define who you want in front of you, the better your exults are. You cannot convince people who cannot be convinced. You can reframe them, and some will want to be reframed. But some won’t. And those are not your high probability clients. Remember that only about 20% of the people you talk to will be high probability clients. Spend your time and energy on those.
