One of our favorite pitches, which is more for developmental coaching or executive coaching is: “Hi! We’re Stephane and Shalee Schafeitel and we help people get from where they’re at to where they want to be in a very short period of time. We have a 100% success rate and we guarantee results. Is that something you would be interested in or not?” This works for us in most (not all though) contexts.
For couples coaching we would say: “Hi! We’re Stephane and Shalee Schafeitel and we help couples get from where they’re at in their relationship to where they want to be in a very short period of time. We have a 100% success rate and we guarantee results. Is that something you would be interested in or not?”
Most of the time, we would shift the context within our pitch mentioned above, so it rolled off the tongue smoothly and consistently every time. Here’s the generic version: “Hi! We’re Stephane and Shalee Schafeitel and we help people get from where they’re at in their (insert context) to where they want to be in a very short period of time. We have a 100% success rate and we guarantee results. Is that something you would be interested in or not?”
Specifically for sales coaching, sales training, business coaching or business consulting we modeled Tad’s consulting pitch, as stated a few times above. “Hi! We’re Stephane and Shalee Schafeitel and we help businesses (or “people” when speaking to business & sales coaching prospects) make a lot of money in a very short period of time. We have a 100% success rate and we guarantee results.” It works really well.
Because we followed the “When is a client a client” criteria from the Practitioner training and Master Prac and did extensive tasking before taking on clients…we started off and still have a 100% success rate with our clients. So, we included that in all of our pitches. We also guarantee our work and would actually stick by that and work with people for free on us for an hour or two (or whatever was necessary) until they got the result. This rarely happened though and when it did, the client would become REALLY happy and refer a lot of new opportunities to us.