Tad I loved what you wrote and it helped me recognize that perhaps I would be confusing the existing clients I have and also how I am established out in my network through my name. Then it also had me thinking your company was built on the use of your name and that is the brand of course. I really feel that if I change the name to anything else I would stand a good chance of losing what is already established. Thank you for helping me see that. What would be the purpose of my changing it? Especially changing something that is working? Truthfully, no purpose, except perhaps once again I had to check in with myself and it seemed to be a limiting belief that what I have now “is good enough.” Thinking perhaps my name was not good enough or not enough so to speak. So I did TLT on LD around that and golly gosh it is good enough. 🙂 Got the learnings. This stuff works 🙂 Thank you LOL
Deb