I have listened to the first DVD today – certainly in differentiation or uniqueness of the products such as BMW being the ultimate driving machine – and the use on the verbs to describe the brand. I really found amusement in the levi jeans as the brand built around it was the worker jeans.
Longlasting jeans – ordinal presupposition of time.
cause and effect with Volvo – because if you drive A volvo it will make you safer.
or complex equivalence – if you drive a volvo then you will be safe.
There were many in the first DVD