Also I wanted to add to my previous reply to you. Go though the projects, and as you get to the finding your niche really do the action items. It will help you tremendously in what you need to accomplish.
Go though all the projects one by one and your thinking about the value proposition and the packaging (which is actually your marketing and advertising) will become clearer and clearer. This is why we take it one by one in the projects. To clarify all these issues: first in your mind and then, as a result, it will become easier to develope a plan of action.
