I’ve always said the name of your business should be who you are and what you do. If somebody has to stop and figure it out, you lose, because honestly, nobody will take the time to figure it out. You can be as sassy as you want, it is still not a great name for a business. If you were Telstra would you hire a sassy consultant? I have nothing personal against the word “sassy” I am just putting myself in the position of your customer and try on every way in which it could not work, so I can eliminate all the possible pitfalls. I am trying to give you my best guess after 37 years of experience plus a few good more years in business consulting. The values of society have changed since the 80s. You may like the song and many people of the same age may remember it (or not), however what do modern women want today? Power, respect, equality, and other values which you may determine from interaction with your environment. If you want to use sassy, go ahead! But I’d like to help you avoid possible lack of success because of a mistake in positioning from the beginning.
Just my opinion.
