What I was referring to about “not being the case anymore” was selling our trainings as smaller trainings. We started that way, though once the demand for our trainings got bigger and we had bigger trainings, we stopped that specific message as an advantage and shifted our sales pitch. From the beginning, we had a lot of business coaching clients that we were selling to and Shay & I had a lot of experience from the corporate world before doing NLP full time. So, that was a big advantage as well that we sold. Not to mention NLP has been the best set of communication techniques I had ever learned and used successfully while still in the corporate world. Another advantage for us was having grown so much in our relationship after taking all of the NLP Trainings. So, we told that story often and marketed heavily to couples as well. We actually attracted many couples that were in business together into our trainings. This was cool because it integrated our advantages! 🙂
