The small, intense trainings angle works very well for me. There is another TJC Trainer about 30 miles away offering the courses for less money, but it’s definitely attractive to prospects that my training is in highly monitored, small groups, with ongoing support afterwards. Also I frame it as a personal intervention experience because I can personally monitor everyone and give personal feedback tailored to each individual. This wouldn’t happen in large groups. Of course when I have larger groups I’ll happily drop this angle.
