Answer confidently Jane! You are right on the money!
In reference to the Marketing manual that Adriana mentions you really played into “establishing leadership” with your expertise in the field of sales and recruiting. Plus you have a narrow enough focus so that people in sales and recruiting will be drawn to you over another company that delivers trainings to general public.
I challenge you with making a location differentiation (page 18) because you have done sales and recruiting and coaching and training in the most sales shark-like environments in the USA. I know you have personally told me about your experience on Wall Street, all over NY, NJ, Conn., PA, and Mass.
This is a huge selling point! Make note of it to your clients.
Hey, strong sales skills are most noted in the North East not in small towns of Alabama, am I right??!!
USE IT!!