Hi Annie,
You say:
1. Freedom (self and others, full self expression, empowerment, own boss, flexible hours, locations and delivery methods, efficiency of energy (time, $, effort) expenditure)
2. Integrity (self and others, respect, honesty, alignment, empowerment, forthright)
3. Results (self and others, increasing profitability, sales, marketing, advertising, recommendations, referrals, satisfaction, success, positive impact on humanity and planet as whole)
4. Evolution (self and others, personal growth, business growth, recognising and utilising opportunities, wisdom)
These are great values in general. But for business, it is my opinion that they need to be more …business oriented. As I also answered Brigitte above, these values are very nice but not edgy enough for business. And “evolution” is a different context so it is misplaced value for the context we’re discussing.
I appreciate that you clustered a lot in value no 3, which is the only one edgy enough for the business context. Remember that VL5 is based on numbers, percentages, market share…. The values you describe are too humanistic either for VL5 or even 7 to lead to a edgy and successful business. Same advice as for Brigitte so please check my answer to her. Look also at the example of business values I gave at the beginning of this thread, and see if something inspires you. There may be also a problem with the order and sequence of the values in the hierarchy. I hope this helps a little.