Hahahaha thanks Adriana.
I must have left room for sales and marketing unconsciously lol lol
Ok, I have redone my values as follows. Interestingly, when I introduced sales and marketing, they altered from what I had written previously.
Business Values
1 – Results (Clients must get results to the extent they are willing to do the work and I must get paid appropriately + Recognition for the work I do
2 – Sales and Marketing (met with results as follows:
– Convert every $1 spent on marketing to $2 of revenue
– 10% of revenue spent on marketing
– 70%+ conversion of all discovery calls into business building
3 – Integrity and Authenticity (Be real and be approachable)
4 – Growth (I must grow in the process of my business growing) – this might also simply be a by-product of values 1-4