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Hi Mia, great goals.
Re. values. One little question. Since we talk business, where is sales, marketing and advertising?
Especially sales without which no people will be in the seats…or in the chair for the 1:1 sessions as a matter of fact.
Your values are great for a VL4-5 perspective. Since we are talking about values for the subcategory called business, in business VL 5-7 works the best. So see if you can tweak it – but make sure you’re congruent with the tweaking, and the changes are reflected in the pictures representing the values, not only in the words you add on the paper.