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Since you are on a tight budget, my suggestion is to cut out everything that’s not essential.
Marty, nobody took a seminar becasue of shirts and caps. I am not homing in this – it’s just an example becasue you mentioned it.
So focus on FB advertising and closing. Closing the sales that is. That will bring money in, so you have money to spend on marketing and advertising.
Also, if you price yourself correctly 1:1 breakthrough sessions will bring in income.
In business it is always an issue of income VS expenses.
If you think this way, it’ll be successful.
So what brings the most income do more, and cut out everything that is an expense that is not essential.
I hope this helps a little.