10 Truths about Marketing post pandemic – useful applications for you

Hi Everyone

It’s a busy morning up here in south east Qld and I am just doing some prep work for a client on the ‘language of influence in marketing’ and came across this article. https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic

Talking with CEOs at present and they are saying that effective/smart and to-the-point marketing, particularly marketing language/targeting the market/campaigns is where their marketing spend is going – hmm – I wonder why? Well, we all know that in a time of crises, organisations rethink marketing and invest in marketing. Nothing new but it seems some organisations take their eyes off the ball!

This article is really relevant because of the marketing webinar series being delivered by TJC right now.

Do download the article, read it and relate to what you are doing with your marketing as business owners/trainers/coaches right now AND the click funnels you are working on.

My takeaways are:

New Truth 3 – Customers expect you to have exactly what they want. With so much more information out there, savvy customers are getting serious about what they want and equally what they want may not be what they want – if that makes sense. Anyway, I bring this back to the 5 step sales process and linking need with value. So how well do we know the target market? Their buying behaviour and so on. The beauty of click funnels is that we are getting right down to specifics – that is great value! The other point I like about New Truth 3 is “And they insist nothing gets in their way.” Ahhh – this comes back to the NLP Model of Communication…. remember filters – cut out the noise.

How can you use the New Truths in what you do to fine tune your marketing outcomes?

Talk soon, Gina 🙂