APPLYING NLP TO INCREASE FUNDRAISING RESULTS IN NOT-FOR-PROFIT | AN EXAMPLE

[Gina Palmer]

Hi Fellow Trainers

I couldn’t wait to share this one with you….

I have been doing some work with the not-for-profit sector – securing funds to boost the financial security of a NFP organisation. They wanted proof that NLP will help boost their fundraising results.

Well, as we know, there are many tools we can use as trainers that ‘sell’. I often like to use some ‘published’ evidence too, it makes it easier to influence the signature on the workshop/training agreement.

In one specific example, I used this article – excerpts only to demonstrate what is being done elsewhere. It worked well. https://e-space.mmu.ac.uk/621228/4/Reaching%20donors.pdf

We worked on some examples of messaging to the ‘donors’ and the donation amounts increased! The NFP was very happy! So – efficient use of staff time, increased results! Great use of time, money!

Here’s the important point I want to make. In another post I mentioned revenue resilience. Looking for threats and flipping to opportunities. The threat in the current economic environment – which I see as being a projection, is that people won’t have the money to donate to a cause. Not so. Here in Australia, I have seen a flush of cash and individuals buying high value real estate and donating to causes. Ask yourself how is this so? Answer lies in values levels – environment and neurology.

Now, I am working with a leading politician running a training on ‘language’. BTW I did an ecology check first before we took this one on – and all good 🙂

How are you using your knowledge and skills in VALUES to help your community and lead the future?

Talk soon

Gina 🙂

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