DELIVERING TRAININGS TO UNIVERSITY MARKETING DEPARTMENTS TO SAFEGUARD REVENUE

[Gina Palmer]

Hello All!

I’m on a bit of a roll 🙂 I am summarising our results for the last 6 months for our business. It’s something that is important to us – results.

I want to share another example where we have used NLP to secure the financial situation in an organisation.

A while ago, I was asked to be a mentor at a major university – for business students. Well, I like to give back and I agreed.

This led to a conversation with the marketing and alumni team about the use of language to influence enrolments/membership. We ran an exercise to demonstrate the value of language AND the Hierarchy of Ideas in marketing. And the outcome was running a training using NLP to fine-tune language for successful selling. Now why is this of value? Since the start of the health situation, international student movement around the world has been affected. University revenue has declined significantly because of the decreased international enrolments – so marketing departments had to get smart and target domestic markets for undergraduate and postgraduate students and the corporates. As we all know, the corporates are potential clients for us!

Here is evidence for you to read https://www.researchgate.net/publication/247514310_Speaking_the_same_language_The_relevance_of_neuro-linguistic_programming_to_effective_marketing_communications

If this interests you, then it is another segment in the market that needs help! Map across to other similar organisations and there is a deeper niche!

Enjoy!

Gina 🙂

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