FRIDAY’S TIP ABOUT DIFFERENTIATING YOUR BUSINESS

[Gina Palmer]

Hi All

All our business clients ask the same question “it’s a tough world out there, how do we differentiate?”

Well, I think you already know the answer to this and using it in your business…..

Here are some tips.

1. Think of Prac – Hierarchy of Ideas and think Master Prac – advanced language patterns; and to top it off – Corporate Values Alignment +++ more from your trainings and marketing an NLP Business. We have done workshops with clients just on advanced language patterns in their comms, in-house trainings and leadership development.
2. What really is differentiation? One workshop we do regularly is one “VALUE”. Think about it. As you help the client uncover what they value and what the value is for the client they serve, soon you will find many ways to provide a full service to meet what they value. Remember the 5 step sales process.

So in summary, there is a lot you can do in workshops to help your clients build their differentiation so that their USP is strong.

More on this another day and if you want to know more about strengthening this in your trainings, just ask.

Talk soon!

Gina

[Author]

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