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Hello Master Trainer Students!
The exclusive TJC NLP Master Trainer Program Webinar series continues next week with webinar #3, Mark explaining how to do a ‘video sales letter’.
This is super important to practice and master, because once you know how, you can create engaging videos that will have new leads click right through to a discovery phone call with you!
Register NOW and be there LIVE with Mark and myself from the Master Trainer Program team:
https://us02web.zoom.us/meeting/register/tZUtduGoqzguHtZXCRKl0rmySi_kGTH8akmM
After registering, you will receive a confirmation email containing information about joining the meeting.
Dates and Times
Las Vegas – Tuesday May 4 @ 3:30pm
Sydney – Wednesday May 5 @ 8:30am
The first two webinars have been outstanding and the feedback we are getting from Trainers who are putting it into action has been overwhelmingly positive.
Don’t reinvent the wheel, use the strategies TJC does so you can model our SUCCESS!
Register NOW and be there LIVE with Mark and Gina from the Master Trainer Program team:
https://us02web.zoom.us/meeting/register/tZUtduGoqzguHtZXCRKl0rmySi_kGTH8akmM
After registering, you will receive a confirmation email containing information about joining the meeting.
See you there ?
Conor
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Hi Trainers
I am posting here the “Video Sales Letter” steps Mark walked us through today in Webinar 3. See below.
I found the webinar very useful and very practical!
Let’s get out videos into the Forum and support each other with feedback.
See you in the Forum!
Gina 🙂
Week 3 | Video Sales Letter
1. Attention-getting open (big promise, proof, story, pose a question, pattern-interrupt, congratulations and bridge)2. Identify the problem (fully establish the problem, introduce hero/customer)”
3. Aggravate the problem (facts, examples, demonstration, story, etc.)”
4. Present the solution (introduce your product)”
5. Establish authority (who are you and why should anyone listen to you?)”
6. Explain how it works (provide the details, show the features and benefits, innoculate against known objections)”
7. Make the offer (cta #1:gain) (restate the benefits, sweeten the deal with a bonus, tell them what to do next)”
8. Give a guarantee (eliminate any risk, tell them why they can’t lose)”
9. Make the offer (cta #2: logic) (restate the benefits, remind them they can’t lose, tell them what to do next)”
10. Give a warning (inject scarcity, deadline, remind them of the cost of not taking action, etc.)”
11. Make the offer (cta #3: fear) (last chance, fomo, final reminder, etc.)”
12. Social proof [optional] (close with customer stories/testimonials, intersperse throughout video, include on page)”
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Hi Trainers 🙂
Did you find today’s webinar amazing? Love the video examples Mark shared:)
How practical are the 12 steps in the VIDEO SALES LETTER! Based on the chat going on, I feel we gained a lot of value through the webinar – and there are more to come!
At a Chamber of Commerce Business Event last year, a social media ‘expert’ offered to run a social media workshop for the Business owners at a cost of $2,450 for 4 hours. Am curious and I looked at the info on our tables and I could not find the value. There was no practical component – to get practical, there was further cost. So here we are, truly getting real value through our TJC Master Trainer program 🙂
Here is the link to Webinar 3 today for you to replay and fine tune your video sales letter. If we get our VSL prepared and post in the Forum we can help each other with feedback.
Take action = success 🙂
Remember Webinar 4 SET UP YOUR CALENDAR is 19 May. See you in the Forum – I’m going to get on with my VSL!
Gina 🙂
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Hi guys
I’m truly amazed by the content and value in this video. I’m feeling so confident that by following these 12 steps I’ll have a video sales letter that really has some purpose and meaning behind it, thanks Mark and thank you all form the TJC. -
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Hey Gina
I have completed the video sales letter transcript. My next step is to do the videos. I’m curious, do we send in the video clips we have done to get feedback first before we go through with editing? (I’ll be getting this edited by Marks guy)! or do we get it edited and completed first? I’m confident I could just get it all edited as I’ve followed the 12 steps which made this process so much more easier! -
Hi Ben
This is SUPER!
Getting so focused on what you want! Well done!
You can post in the forum and show us how you have applied the process. There could be questions posted by others that could enhance what you have done….
If you feel you are ready to go ahead to edit stage – then you will know best!
It is so impressive that you just went ahead and followed the process and you are ready to have your video ready for posting on your channels! Great work!
Looking forward to hearing more from you.
My best wishes to you, Gina 🙂
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https://drive.google.com/file/d/13l2_LWLU8d6qbCLLjULeQfKAmkvjkbdE/view?usp=sharing
Hi everyone
This is Kristie and myself’s VSL. We followed the steps that Mark has shown us and also went ahead with Mark’s Fiverr guy Jeric. We would love feedback. The next step for us is to put this in our funnel as we are wanting to have the funnel ready to launch by this Friday the 09/07/21. Again we are so very thankful for the Master Trainer Program. So much value. -
Hello Ben and Kristie
Wow!! You two have been taking a lot of action! Good on you! I can see you put a lot of thought and effort into this and now you have a video where you can do so much with it – nice production!! I like the testimonial and your great photos!
For the ClickFunnel – are you going to have the full video or taking key parts and making a shorter video? Whatztheplan:)
You are inspirational and love your focus and hard work!!
Keep rockin’
Gina 🙂
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Hi Gina,
Thanks for the feedback. We were going to leave the full video for click funnels, however you got us thinking and have decided to reduce the time to 15mins as I realised Mark mentioned a good VSL goes between 10-15 for a coaching business.Thanks,
Ben
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Hey Ben, love the vid – you guys really compliment each other perfectly 🙂
I like the music nice and calming and i am glad Gina brought up the timing – 22mins from my experience is too long.
10 mins max – you have a lot of great content there so how do you decide on what stays and what goes?
Go back to your intention for the video and essentially trim down what you feel can go.
Ill buzz you now. -
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