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Write down what is your Unique Selling Proposition (USP). Your USP is a series of facts from the point of view of the consumer (always remember that, always from the second perceptual position) that makes you different from the competition. For example the Tad James Co. had 80 persons in the NLP Trainer’s Training. If you want to find your USP it’s easy if you have 3-5-8 people in your Trainer’s Training because they all get personal attention from the lead trainer. Hint: use pages 14-22 in the NLP Marketing Training Manual for answers. there are as many USPs as people. find yours and exchange ideas with other people in the forum.
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Ok this exercise makes me nervous because I don’t know how to put myself out there yet…but if I were talking to a potential client, I’d say.
I have been in business of sales and recruiting for 19 years and in the business of what makes a sales team successful for 8 years. Now I train sales teams and recruiting firms in different mindset modalities that allow them to perform beyond their wildest expectations.
What sets me apart? I am a Trainer of NLP and TLT and I do nothing else but focus on making sales teams great, whether you’re a group of 5 or 500 everyone on your team will feel like my most valued customer and will learn how to be a successful, self-maintaining salesperson/recruiter and will know what it takes to increase their results in any sales situation.
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Answer confidently Jane! You are right on the money!
In reference to the Marketing manual that Adriana mentions you really played into “establishing leadership” with your expertise in the field of sales and recruiting. Plus you have a narrow enough focus so that people in sales and recruiting will be drawn to you over another company that delivers trainings to general public.
I challenge you with making a location differentiation (page 18) because you have done sales and recruiting and coaching and training in the most sales shark-like environments in the USA. I know you have personally told me about your experience on Wall Street, all over NY, NJ, Conn., PA, and Mass.
This is a huge selling point! Make note of it to your clients.
Hey, strong sales skills are most noted in the North East not in small towns of Alabama, am I right??!!
USE IT!! -
HAHAHA you didn’t let me go that easy did you?
Alright, well…
The East Coast is known for the Great White Shark in Jaws and the Wolf of Wall Street.
If you’re looking for the extra edge in your sales game, the extra allure in your recruiting stats, come train where successful people get their start.
Join us in any of our 3 East Coast locations to learn the mindset and strategies of the sharks and wolves of Wall Street. -
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I have linked my unique selling proposition to my neich target area. I have a strong background in the mental health and allied professional field of practice. My mission has always been about transforming lives and I certainly know from the results I get with my clients, that “NLP Time Line Therapy(R) & Hypnosis – is simply more advanced!”. When you invest in training with me you have access to the art and science of healing and transformation that is evidenced by success story after success story. Taught by a Master of the psychotherapies with 20 years experience.
Please send me comments if you think im on the right track and if you have any tips for me that can supercharge my unique selling proposition.
Georgina Anderson-
I like it.
Of course, you need to run it live by people and see if you get a blank stare or an interest. if you use it in advertising or on your website, again, do you get a positive response or not.
Love this: “NLP, Time Line Therapy(R) & Hypnosis – is simply more advanced” LOL – great line!And just FYI, no matter how good the PR and the lines are, eventually you need to always remember that you will get objections.
Now if objections are on the website, or in advertising, or brochures, you need to change it because it acts counter-productively.
If they are live, then you are dealing with another situation.
Objecting is a human trait. Whining and complaining is also a human trait.
So Annie is doing Project 8 and doing a great job at it. Have a look at it and do it slowly.
This project will help your brain to automatically deal with all the objections in the world.
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I run small group seminars and trainings to ensure you get personal, individual attention in a rural environment.
I have been trusted in local business for over 20 years.
I am passionate about all aspects of the partnership between you and your horse. I combine my extensive knowledge and expertise with NLP to create confidence and competence in both horse and rider. -
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I am just about to release a sales page for my first NLP prac. What I’ve realised is that I’m not 100% crystal clear on my Target Market – business owners, execs and corporates. The copy now sounds too generalised. What do you think? Also, let me know if I need more reference to Tad James Company for legal reasons…
NLP SALES PAGE: THE SKILLS FOR SELF TRANSFORMATION
QUESTIONS
Are you wanting this year to be different from last, but don’t know how?
You take too much on, feel stressed and pressured, find it hard to say no, hard to be realistic and hard to manage other people’s expectations, not to mention your own. You know you will be working late, debating whether you can take holidays or not, managing crises at work that always seem urgent…it makes you feel tired looking at the year before it’s even begun!COACH YOURSELF
This is your opportunity to change. Change yourself. Change how you interact with others. Change how you respond. Change how you manage stress – stressful relationships, situations and problems. And for once, feel in control.WHAT
Come and join me for a 6-day intensive program which will give you the skills to coach yourself. You will discover your unconscious programs which run you. Evaluate them. Rid yourself of those which aren’t working for you. And integrate the ones which do. This will not only give you the confidence to do your job better, improve your relationships with those around you, but also help you trust yourself. This means you become more congruent in what you believe, what you want and what you need to do to achieve it.WHO AM I
For 12 years I have been coaching CEOs, Executives and Business Leaders to enjoy what they do by making them masters in communication. What makes me different is that I have not stopped training. I see it as my mission to find out the latest in changing the brain so people can change their lives. As a certified NLP trainer and communications expert, you will get the best that’s out there to change what’s in here (pointing to my head). The best thing about my sessions is that they’re fun. You see, before I became a coach, I trained all over the world in performance, acting and opera singing. I probably won’t sing for you, but I will make sure the sessions are enjoyable. So what’s to lose?Section 1 – Value prop
Resonate Communications™ NLP SKILLS FOR SELF MASTERY for leaders – develops your clarity as to who you are, what you want and how to get it. How? By developing your ability to coach yourself and coach others. This means you will be able to refine your message, manage yourself and others and make sure that you are heard.NEURO LINGUISTIC PROGRAMMING or NLP uses perceptual, behavioural and linguistic communication techniques to change your thoughts and actions. This means that you become congruent and make better, faster decisions that positively impact your life.
Do you want to:
Discover techniques to be become a more effective leader
Make sure you are heard so you get the results you need
Improve your clarity by uncovering your values and beliefs
Change unwanted behaviours and habits and become more congruent
Increase confidence and conviction in every conversation you have
Enhance your awareness of what is happening in each interaction
Understand how to consistently influence others to accept your ideasSection 2 – Course description
This is right for you If you want to become a Neuro-Linguistic Programming (NLP) Practitioner and fast-track your relationships, career and goals. Join Resonate Communications for the 6-Day Accelerated NLP Practitioner Certification Training. This training will guide you step-by-step on how to consistently understand yourself and others so you can get what you need and feel satisfied as you do so.Find out how to discover the answers to what is holding you back
Find out how to unleash your full potential
Learn tools to motivate you and keep you motivatedIf you are serious about creating influencing yourself and others to get to where you want to be as quickly as possible, then this training is for you!
Develop your skills with the most innovative tools used in personal growth coaching
Learn the power of influence so you can work towards what you want and much more!Section 4 – Who it’s (not) for
If you don’t want to find out how you do things and why
If you’re comfortable with how people respond to your leadership style
If you feel great all of the time and have no negative thoughts
If you don’t want skills to turn any situation around
If you’re attached to feeling bad and don’t accept there’s a way to feeling any betterSection 5 – What you get
Join Arabella Macpherson and the Resonate Communications team for this intensive where you will become certified in 3 competencies:
Certified NLP Practitioner
Certified Time Line Therapy® Practitioner
Certified NLP CoachUsing the technology of Neuro Linguistic Programming (NLP), Time Line Therapy®, and NLP Coaching, you can become certified in only 6 days.
Designed on the life work of Tad James who is the creator of the accelerated NLP training format, the creator of Time Line Therapy®, and the author of 7 books in the field, you will become a Master of Communication, influence and change. You can then help yourself and others accelerate their progress so they achieve more and feel better more of the time.
Our 6-day multimedia certification includes a home study audio segment coupled with in-house coaching before attending the live training which is all included in the cost. For more information, fill out the enrolment form attached or scroll down to read about the details of the Accelerated NLP Practitioner Certification Training.
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I am not sure this is what I was supposed to do, but here is what I have.
New Life Paradigm NLP is where newly single women come to design and create a life they love. In small, supportive environments, women learn the tools to change their lives in the beautiful wine country. New Life Paradigm NLP teaches modern NLP for change, women who attend learn the tools to accomplish anything they want. We teach more than NLP and offer multiple certifications that add to the ability for empowered women to transform their lives, their families and their communities.
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We support newly single women to make a new life by giving them extensive tools for creating what they want.
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Getting closer Leslie….say something that would compel a person to ask more…. it’s still not juicy enough for me.
I have a couple really crass ones and really intriguing ones that are 2 to 3 words that are so shocking someone does a double-take to get me to clarify.
For example, I used to work as a recruiter for Women’s Health Research Studies in Gynecology… so when people asked me what I did, I said…
<<CRASS ALERT!!!>>
I’m a Cooter Recruiter… (now you have to understand I did this in the appropriate context and my personality handles shock factor very well and I was able to make anything bad sound professional)
When people responded with “WHaaattt???”
I’d say: yes if you have any gynecological needs whether it’s for general health or other private matters I can get you free exams, free treatment, and get you paid at least $700 for something you’d pay for anyway. Are you interested?Another example, when I did singles coaching aka Relationship Breakthroughs I told people I was a Professional SoulMater.
They’d always ask, “wait, what??”
I’d say: I’m a Master level Coaching Professional who will help you get so clear on who you are, what you want, and when you want it that when Mr Right/Mrs Right is right in front of you, you will know and you will be ready.
OR
I am a Professional Relationship Coach that works directly with the part of you that is in charge of attracting and recognizing your SoulMate and if we start right away you could be ready to meet him/her in time for <<insert major holiday here>>, if that’s what you want 🙂I have a lot of different things up my sleeve…
my formula = a catchy 2 word saying that is clever/shocking + unpack it with a sentence that still leaves intrigue.
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As I look at Unique Selling Proposition, I see two arenas to do this work. The first is in my individual trainings (community based), and the second is corporate.
Here is the USP for my individual trainings. I”m sure there is more work to do, so this is a first pass:
Individual Trainings
– I’m a physician therefore I can bring an additional credibility to my trainings and more deeply explain the science in this technology (and this makes me attractive to other healthcare professionals)
– I am a female trainer. This is a male dominated space, and female trainers bring a different energy to the training and coaching
– I am African American –I bring diversity to a space that historically has not had it.
o The fact is People of color want personal transformation too. And they want to see trainers that looks like them.
o As a black female, I can relate to many of the experiences, concerns, objections, and relevant applications that NLP can bring in our community. As well, the metaphors and examples that I bring will be much more relatable
– My trainings are small and intimate with a “retreat” feel to them. I want my students to feel like they are in community, and keeping the trainings small and intimate not only allows them to bond, but also allows me to give them more attention
– Smaller trainings also allow for more discussion of practical application in various areas of life, career, and business
– I offer 3 months of free support beyond the trainings in group coaching form. This allows them to go out into the world, practically apply and come back and ask questions, share wins and experiences in the community. It also builds the community.I”m still working on the Corporate USP, but this is what I have so far. This is specifically for Corporate Diversity/Equity work focused on supporting Black and Brown Employee Networks.
– I’m a physician therefore there is instant credibility in this work. I can relay science of this technology and it’s practical application in the industry. (Similar to above)
– I have a Diversity, Equity, Inclusion certification, and have been providing corporate anti-racism trainings for the last 2 years. This combined with my expertise in Neurolinguistic Programming and my medical background gives me an especially unique listening and perspective in this space that has not yet been explored.
– The work I do is trauma informed, I am able to utilize the skills of NLP (in coaching and mediation) to help employees of color heal and resolve negative emotions resulting from racially traumatic or harmful experiences that lead to conflict and ultimately high turnover in the organization.I welcome feedback.
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Hi Maiysha
This is excellent. You have really thought through what is unique about you in your offering.
As I read through your post, I wondered about how you weave in your role in medical education which puts you in a further place of credibility and this is through your peers who acknowledge your experience.
Something for you to consider is – with your USP, what are the main benefits of working with you? chunk up.
Am so looking forward to reading more posts!!
Thanks so much for sharing!
Gina x
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