Home Page › Forums › ZOOM WEBINARS › Zoom Webinar No.2 Transcript – What is your niche and how to find it?
- This topic has 11 replies, 10 voices, and was last updated 5 years, 9 months ago by
Laura Petrie.
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March 1, 2018 at 12:51 am #2277
Adriana James
KeymasterWhat is Your Niche and How To Find It?
This is the transcript of the first part of our Second Zoom Webinar.
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March 1, 2018 at 2:52 am #2281
Brinly McCredden
ParticipantHi Adriana!
Thank you for uploading the transcript to the second webinar.
Unfortunately I was unable to make it, however I’m looking forward to watching the recording.
I just want to clarify when the recording will become available to download?Thank you!
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March 1, 2018 at 3:34 am #2286
Adriana James
KeymasterIt’s available right now and it will be there for the next 72 hours.
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March 1, 2018 at 3:27 am #2284
Stephane Schafeitel
ParticipantThank you! Great Zoom Webinar. Yup…loved the part about other profit centers. Shay already talked about this in detail on one of the other forums. We started out with a solid niche of “Executive Coaching and Powerful Communication Trainings” and then another profit center developed quickly from our business clients doing Couples Coaching. People we did Executive Coaching with or that attended our Powerful Communication Trainings would come up to us and say, “I’d love to have the alignment and synergy you and Shay have…can you help my partner and I achieve this?” 🙂 Of course we said “yes” and helped the couple with full breakthroughs with each person and did the relationship paradigm with both. At some points in the year, the Couples Coaching was a bigger profit center than our Business Communication & Sales Trainings or Executive Coaching. Though, we still primarily marketed ourselves in the niche of Executive Coaching and Powerful Communication Trainings. Then came kids coaching from the parents we did Couples Coaching with.
As for creating the characteristics of your preferred customer…this is SO IMPORTANT…and GET SPECIFIC!!! Otherwise…you’ll get what you get…or you’ll get what you absolutely did not want to get. There was a time back when we first got started that Shay and I had heaps of opportunities for new clients and when we did the Free Consult with each of them, we didn’t think they were fully invested in the process and they didn’t really want to do the change work. We figured that being fully invested and wanting to do whatever it takes was an obvious trait for what we were looking for…though we never wrote it down on our list. So, we were turning these people away. Then we got EVEN more specific on (what we call) our “Ideal Client List” and wrote “They will be fully invested and ready to do the change work and are ready to change and are ready to do whatever it takes and invest as much time and money and energy to have their problem be gone and to achieve all of their goals.” Then, we started getting REALLY good clients…and a lot of them! Also…this is a list that Shay & I frequently review and revise as we get more learnings about what we don’t want and what we do want.
Good luck with your project everyone. Have fun! This is what it’s all about! You’re creating your dream career and your dream life as we speak…now go get after it. Cheers!
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March 1, 2018 at 5:00 pm #2291
Marc McDermott
ParticipantThanks for the transcript Adriana. I was scribbling as fast as I could, then I just sat back and relaxed into trainer state and let it all flow through, brilliant. It really hit the nail on the head for me. In my time with BNI I have been learning how to pitch lots of different ways, and learning how to home in on specificity. The one thing that I am still struggling with though is asking for a specific client. I think this work will really help me to define more accurately the type and even the specific people I want on the trainings and with whom I work as a coach. Thanks again.
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March 3, 2018 at 8:22 pm #2323
Brigitte Perik
ParticipantHi Adriana,
Unfortunately could not attend the webinar live, not quite 72 hours but can I still access transcript or video? Link not available.
thanks
Brigitte -
March 4, 2018 at 7:04 pm #2348
Irene Salazar
ParticipantAdriana, thank you for these transcripts. They are so valuable!
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July 4, 2018 at 8:59 am #3206
Annie Kesterton
Participanthow do I download the transcripts?
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July 5, 2018 at 7:14 am #3210
Annie Kesterton
ParticipantGot it on computer. When all else fails, read the instructions!!!!
Thanx BB
Annie-
July 5, 2018 at 9:10 pm #3211
Bogdan Bobocea, CEO
KeymasterHahahahaha, always true and of a failsafe nature ??????
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August 29, 2019 at 6:28 am #6101
Ambika Pradeep
ParticipantThank you for the transcript.
More clarity on my Niche.-
September 3, 2019 at 5:05 pm #6124
Laura Petrie
ParticipantAmbika, there’s several videos under this tab that if you’re new to this Forum it may be if high value to start watching them 🙂
it’ll give you context to start going through the projects one by one.
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