Home Page Forums ZOOM WEBINARS Zoom Webinar No.2 Transcript – What is your niche and how to find it?

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    • #2277
      Adriana James
      Keymaster

      What is Your Niche and How To Find It?

      This is the transcript of the first part of our Second Zoom Webinar.

    • #2281
      Brinly McCredden
      Participant

      Hi Adriana!

      Thank you for uploading the transcript to the second webinar.
      Unfortunately I was unable to make it, however I’m looking forward to watching the recording.
      I just want to clarify when the recording will become available to download?

      Thank you!

      • #2286
        Adriana James
        Keymaster

        It’s available right now and it will be there for the next 72 hours.

    • #2284
      Stephane Schafeitel
      Participant

      Thank you! Great Zoom Webinar. Yup…loved the part about other profit centers. Shay already talked about this in detail on one of the other forums. We started out with a solid niche of “Executive Coaching and Powerful Communication Trainings” and then another profit center developed quickly from our business clients doing Couples Coaching. People we did Executive Coaching with or that attended our Powerful Communication Trainings would come up to us and say, “I’d love to have the alignment and synergy you and Shay have…can you help my partner and I achieve this?” 🙂 Of course we said “yes” and helped the couple with full breakthroughs with each person and did the relationship paradigm with both. At some points in the year, the Couples Coaching was a bigger profit center than our Business Communication & Sales Trainings or Executive Coaching. Though, we still primarily marketed ourselves in the niche of Executive Coaching and Powerful Communication Trainings. Then came kids coaching from the parents we did Couples Coaching with.

      As for creating the characteristics of your preferred customer…this is SO IMPORTANT…and GET SPECIFIC!!! Otherwise…you’ll get what you get…or you’ll get what you absolutely did not want to get. There was a time back when we first got started that Shay and I had heaps of opportunities for new clients and when we did the Free Consult with each of them, we didn’t think they were fully invested in the process and they didn’t really want to do the change work. We figured that being fully invested and wanting to do whatever it takes was an obvious trait for what we were looking for…though we never wrote it down on our list. So, we were turning these people away. Then we got EVEN more specific on (what we call) our “Ideal Client List” and wrote “They will be fully invested and ready to do the change work and are ready to change and are ready to do whatever it takes and invest as much time and money and energy to have their problem be gone and to achieve all of their goals.” Then, we started getting REALLY good clients…and a lot of them! Also…this is a list that Shay & I frequently review and revise as we get more learnings about what we don’t want and what we do want.

      Good luck with your project everyone. Have fun! This is what it’s all about! You’re creating your dream career and your dream life as we speak…now go get after it. Cheers!

    • #2291
      Marc McDermott
      Participant

      Thanks for the transcript Adriana. I was scribbling as fast as I could, then I just sat back and relaxed into trainer state and let it all flow through, brilliant. It really hit the nail on the head for me. In my time with BNI I have been learning how to pitch lots of different ways, and learning how to home in on specificity. The one thing that I am still struggling with though is asking for a specific client. I think this work will really help me to define more accurately the type and even the specific people I want on the trainings and with whom I work as a coach. Thanks again.

    • #2323
      Brigitte Perik
      Participant

      Hi Adriana,
      Unfortunately could not attend the webinar live, not quite 72 hours but can I still access transcript or video? Link not available.
      thanks
      Brigitte

    • #2348
      Irene Salazar
      Participant

      Adriana, thank you for these transcripts. They are so valuable!

    • #3206
      Annie Kesterton
      Participant

      how do I download the transcripts?

    • #3210
      Annie Kesterton
      Participant

      Got it on computer. When all else fails, read the instructions!!!!
      Thanx BB
      Annie

    • #6101
      Ambika Pradeep
      Participant

      Thank you for the transcript.
      More clarity on my Niche.

      • #6124
        Laura Petrie
        Participant

        Ambika, there’s several videos under this tab that if you’re new to this Forum it may be if high value to start watching them 🙂
        it’ll give you context to start going through the projects one by one.

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